Cybex · Silver Cross · Maxi-Cosi · Bugaboo · UPPAbaby — 美國／英國／德國／法國市場，過去 24–72 小時動態彙整與行動建議。 Cybex · Silver Cross · Maxi-Cosi · Bugaboo · UPPAbaby — US / UK / DE / FR markets. A roundup of the past 24–72 hours with action recommendations.
| 品牌Brand | 新品發佈Launches | 廣告創意Ad Creative | KOL／社群KOL/Social | 促銷定價Promotions |
|---|---|---|---|---|
| CYCYBEX | ||||
| SCSilver Cross | ||||
| MCMaxi-Cosi | ||||
| BBBugaboo | ||||
| UBUPPAbaby |
Stella McCartney 聯名系列今日全球開賣Stella McCartney Collab Launches Globally Today
Fox 5 Renew 起價 £1,850，強調回收鋁材與純素皮革，直接卡位高端時尚消費心智。 Fox 5 Renew from £1,850, spotlighting recycled aluminum and vegan leather — a direct play for high-fashion mindshare.
Kona 候補名單開放，9/29 正式上市Kona Waitlist Open — Launching 9/29
定位「全尺寸與輕便款之間」的中型推車，候補機制提前累積上市前需求名單。 A mid-size stroller positioned between full-size and lightweight; the waitlist pre-captures demand ahead of launch.
Cove 2 旅行系統三大新升級Cove 2 Travel System: 3 New Upgrades
一手快摺 Genius™ Fold 睡籃、整合升降系統、可翻面透氣睡墊，訴求既有用戶以舊換新。 One-hand Genius™ Fold carrycot, integrated elevation system, reversible breathable mattress — nudging owners to upgrade.
Sela 全階段汽座：一次安裝，用到大Sela All-in-One: Install Once, Grows With Them
Sela All-in-One Convertible Car Seat，訴求安裝簡單、可從後向轉前向再轉高背增高墊。 The Sela All-in-One Convertible Car Seat emphasizes easy installation across rear-facing, forward-facing and high-back booster.
「Fürs Leben gemacht」一椅到底餐椅訴求"Made for Life" — One High Chair, Every Stage
Lemo 餐椅陪伴每個成長階段，靜態圖片廣告，情緒基調溫暖／家庭導向。 Lemo high chair grows with the child; a static image ad with a warm, family-oriented tone.
已上線約 4 天 · 近期新素材Live ~4 days · Recently launched真人媽媽口白 UGC 廣告「Vista V3」Real-Mom UGC Testimonial Ad — "Vista V3"
第一人稱分享長期陪伴故事，真實／信任導向，非棚拍照。 First-person long-term testimonial; authentic/trust-driven, not a studio shot.
已上線約 8 天 · 持續投放中Live ~8 days · Still runningTommy Fury 自然曝光 × Lamborghini 聯名Tommy Fury Organic Exposure × Lamborghini Collab
名人自然使用場景強化社會認同，限量 500 台、單價約 $4,999。 Organic celebrity usage reinforces social proof; globally limited to 500 units at ~$4,999.
已上線約 5 天 · 延續聲量Live ~5 days · Sustaining buzz"Postcards from London" ft. Poppy Delevingne
Stella McCartney 與名媛 Poppy Delevingne 在倫敦馬場的生活風格花絮，慶祝聯名系列上市，走純氛圍路線，未見負面留言。 Behind-the-scenes lifestyle footage of Stella McCartney and socialite Poppy Delevingne at a London stable, celebrating the launch — pure brand-image, no negative comments observed.
官網全站限時最高折扣，另針對軍人／教師／急救／醫護人員疊加社群專屬碼，訂單滿額美國境內免運。 Site-wide limited-time discount, plus a stackable code for military/teachers/first responders/healthcare workers; free US shipping over the threshold.