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Global Marketing & Digital GTM Strategy全球行銷與數位 GTM 策略

Spotting Market Gaps.
Scaling Global Growth through Narrative & Data. 洞察市場缺口， 用敘事力與數據驅動全球成長。

11 years in global marketing leading 6 international brands, from HTC's smartphone and VR ecosystems to building and scaling E-commerce at Nuna and Joie. I translate tech into market-moving narratives, and convert insights into real business growth. 11 年全球行銷經驗，主導 6 個國際品牌，從 HTC 的智慧型手機與 VR 生態圈，到 Nuna 與 Joie 的 DTC 建置與規模化擴張。我擅長將複雜的產品技術轉譯為能打動市場的敘事，並將消費者洞察與銷售數據轉化為實質成長。

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Annie Yang
International Brands I've Led曾負責過的國際品牌
HTCVIVENUNAJOIEGRACOTAVO PETSHTCVIVENUNAJOIEGRACOTAVO PETS

Key Performance Metrics關鍵實績指標

Eleven years, defined by real outcomes.十一年的經歷，以實質成果定義價值。

30%+
Online Revenue Growth線上營收成長
Redefined the product narrative without discounts, lifting revenue and brand premium across every channel在不依賴折扣的前提下重新定義產品敘事，帶動線上營收成長 30% 並同步拉升線下通路銷量與品牌溢價效益
B2C+B2B
Dual Track雙軌商業模式
Led CES/MWC launches spanning consumer and enterprise go-to-market主導 CES/MWC 新品發表，橫跨消費端與企業端 GTM
20+
Global Markets全球市場
Delivered integrated marketing and digital strategy at global scale以全球市場規模實踐整合行銷與數位策略
100%
DTC ScaledDTC 規模化
Built a 4-brand DTC digital ecosystem from zero, delivering 100% year-over-year online revenue growth upon launch從零打造四品牌 DTC 數位生態系，並於上線後達成營收 100% 成長

Core Expertise & Strategic Pillars核心專業與策略支柱

Four ways I drive enterprise growth.四種我推動企業成長的方式。

Every engagement follows the same approach, diagnosing the strategic gap with user insight and data, then delivering the precise solution.每一次投入都從同一件事開始：先利用用戶洞察與數據診斷策略缺口，再提出精準的解決方案。

01

Integrated Marketing & Global GTM整合行銷與全球 GTM

Own end-to-end digital GTM for global launches, orchestrating content architecture, launch cadence, and creative direction across 20+ markets and 9+ cross-functional teams.主導全球新品發表端到端數位 GTM，橫跨 20 多個市場與 9 個以上跨部門團隊，統籌內容架構、上市節奏與創意方向。

02

Global Marketing & Launch Narrative全球行銷與上市敘事

Translate complex specs into content that sells, from KSP prioritization and messaging architecture to dual-track B2C/B2B value propositions.把複雜的產品規格轉譯成能打動市場的內容，包含 KSP 排序、訊息架構與 B2C/B2B 雙軌價值主張。

03

Brand E-commerce, 0 to 1 & Scale品牌電商 0 到 1 建立與規模化

Direct international brand DTC from the ground up, turning behavioral data into growth decisions across paid, CRM, and content.建立國際品牌 DTC 的實戰經驗。善用 GA4、消費者旅程地圖與 CRO，將使用者行為數據轉化為實質的成長決策。

04

Organizational Design & Governance Standardization組織設計與規範建立標準化

Diagnose operational gaps across international markets and repeatedly build governance frameworks and organizational structures from zero, then coach teams to independent operation.診斷跨國市場營運痛點，多次制定治理框架（Governance Framework）。設計 DTC 部門職能架構並擴編至 10 餘人，6 個月內指導無經驗成員具備獨立營運能力。

Selected Enterprise Work企業精選專案

Across tech and consumer, turning strategy into repeatable business success.六個品牌，橫跨科技與消費，將頂尖策略轉化為可複製的商業成功。

HTC · VIVE VRHTC · VIVE VR

VR Ecosystem Global GTMVR 生態系全球 GTM

Led digital GTM and integrated marketing across 20+ global markets, shifting messaging from hardware specs to scenarios and services, driving scaled rollout across complex, multi-market ecosystems.主導全球 20+ 市場之數位 GTM 與整合行銷，將行銷溝通從硬體規格轉向場景與服務，驅動跨國市場在複雜生態系下的規模化推行。

HTC · VIVE VRHTC · VIVE VR

VIVE Cosmos Global LaunchVIVE Cosmos 全球新品發表

Led the global digital product launch event and go-to-market, reporting directly to the VP.主導全球新品線上發表會與上市，直接向 VP 匯報。

HTC · VIVE VRHTC · VIVE VR

VIVE x Fallout 4 Game Co-MarketingVIVE x Fallout 4 遊戲聯名行銷

Led e-commerce strategy for the VIVE and AAA title Fallout 4 co-marketing promotion.主導 VIVE 與 AAA 遊戲大作 Fallout 4 聯名的促銷活動電商策略規劃。

HTC · VIVE VRHTC · VIVE VR

VR Seasonal Promotion CampaignVR 節日促銷活動

Directed regional demand planning from headquarters, leading online strategy and rollout for the promotional campaign.擔任總部中樞統籌區域需求，主導促銷活動之線上規劃與執行管理。

HTC · VIVE VRHTC · VIVE VR

VR O2O Integrated MarketingVR O2O 整合行銷

Owned O2O digital strategy that powered regional offline activations, expanding exposure and precision lead generation to scale commercial impact.規劃 O2O 數位策略，幫助地區線下活動進行線上佈局。透過擴大活動曝光與精準獲取潛在客戶（Leads），放大商業效益。

Nuna, Joie, Graco, Tavo PetsNuna、Joie、Graco、Tavo Pets

4-Brand DTC Built From 0 to 14 品牌 DTC 從 0 到 1 建立

Built the DTC foundation from 0 to 1 for 4 international brands across 20+ markets.為 4 個國際品牌從零打造 Direct-to-Consumer (DTC)，橫跨歐洲 20 多個市場。

JoieJoie

Premium Line Value Repositioning高端產品線價值重新定位

Identified a communication gap in Joie's premium line and proposed a value-driven integrated marketing strategy, growing online revenue 30% without relying on discounts.在不靠折扣促銷的前提下，重新定義高端產品線敘事，推動整合行銷活動，線上營收成長 30%。

HTC · VIVE VRHTC · VIVE VR

VR Platform Global ExpansionVR 平台全球擴展

Expanded the VR website to 20 countries and launched the VIVE Arts content platform alongside blockchain-based business models, extending the company's influence from a single hardware line into a full digital ecosystem.帶領跨部門團隊，將 VR 官網拓展至全球 20 個國家市場。同步推進 VIVE Arts 內容平台與 Blockchain 等多元商業模式數位平台上線，將企業影響力從單一硬體延伸至全方位數位生態系。

HTC SmartphonesHTC 智慧型手機

EMEA Website & Content StrategyEMEA 網站內容策略

Owned web content marketing across 10+ EMEA markets, building content architecture and SEO strategy while integrating carrier partnerships to close the full-funnel conversion path.負責 10+ 個 EMEA 市場之網頁內容行銷，建構內容架構與 SEO 策略，並導入 Vodafone、Orange 等電信商購買連結與據點查詢功能，整合全通路轉換。

AI Portfolio · Part 01AI 作品集 · Part 01

Turning marketing judgment into AI tools that actually work.把行銷判斷力，做成 AI 能實際運作的工具。

Operating AI well is what lets you define the real problem. Through building AI agents and automating workflows, I have validated efficiency gains of over 50%, demonstrating a clear path for future organizational transformation.懂得操作 AI，才能定義痛點。從打造 AI Agent 到自動化工作流程，效率提升 50% 以上，也讓我在AI時代看見組織轉型的新可能。

01

Workflow Automation DashboardAI 整合行銷儀表板

Built a bilingual weekly dashboard combining e-commerce and GA4 data into anomaly attribution, risk ranking, and action recommendations.整合電商與 GA4 數據，自動產出異常歸因、風險排序與行動建議的雙語週報儀表板。

View case study查看案例 →
02

Competitive Intelligence Agent競品情報 Agent

Built an agent that scans competitors across markets daily for launches, creative, and pricing, sending automated action-ready reports.每日自動掃描多市場競品新品、廣告素材與促銷動態，產出可執行情報週報的 AI Agent。

View case study查看案例 →
03

AEO Visibility ScoreAEO 能見度評測

Used AI tools such as HubSpot and Ahrefs to score how a brand shows up across ChatGPT, Perplexity, and Gemini, producing an AI Search Score dashboard across recognition, sentiment, and share of voice.運用 HubSpot、Ahrefs 等 AI 工具，檢測品牌在 ChatGPT、Perplexity、Gemini 中的能見度，產出涵蓋品牌辨識度、情緒與聲量占比的 AI Search Score 儀表板。

Personal exploration個人實驗作品
04

Competitor Analysis競品分析

Built a full competitive teardown to demonstrate market-entry and positioning strategy from scratch.利用 Skill 進行完整的競品拆解，展示市場進入與定位策略的實戰能力。

View case study查看案例 →
05

AI Marketing / Brand Experience ConceptAI 行銷／品牌體驗創意概念

Reimagined a technology trade-show experience through AI-powered creative direction.運用 AI 驅動的創意策劃，重新定義科技品牌在展會中的體驗與呈現。

Personal exploration個人實驗作品
06

AI-Built Personal Portfolio WebsiteAI 打造個人作品集網站

Built end to end with Claude and Codex, from content structure and copywriting to image and video post-production, a bilingual, fully responsive portfolio site designed, built, and formally deployed from scratch.使用 Claude 與 Codex 從內容架構、文案到圖片與影片後製，從零打造的雙語、全裝置適配作品集網站並正式部署。

Personal exploration個人實驗作品
07

GEO StrategyGEO 策略

Built a custom skill that analyzes brand visibility in AI search, producing a GEO strategy roadmap for next-gen search traffic and GTM planning.自訂 Skill 分析品牌在 AI 搜索中的能見度，產出 GEO 戰略改善藍圖，為下一代搜尋流量與 GTM 佈局。

View case study查看案例 →

*All data shown is demonstration data for illustrative purposes only, not confidential company information.＊本頁所示數據皆為示範用途之模擬數據，非任何公司之機密資料。

Career Milestones職涯里程碑

Different roles. The same instinct to break through and build.角色轉變，不變的破局與建構力。

2025 - Present Independent AI Product & Digital Strategy CreatorAI 產品與數位策略獨立創作者

Built AI agents that cut daily work time in half.打造 AI Agent，讓每日工作時間減半。

Using Claude Custom Skill and automated agent architecture, I lifted data processing and competitive intelligence gathering efficiency by over 50%.運用 Claude Custom Skill 與自動化 Agent 架構，將數據處理與競品情報蒐集效率提升 50% 以上。

50%+ fasterAI agent
2021 - 2025 E-commerce & Digital Strategy Manager品牌電商與數位策略經理 @ Joie International (Nuna, Joie, Graco, Tavo Pets)@ Joie International（Nuna、Joie、Graco、Tavo Pets）

Scaled Joie Group's DTC business from zero to 100% year-over-year revenue growth.從零打造品牌電商並實現四品牌 DTC YoY 營收 100% 成長。

Recruited by a former HTC CTO as the group's first digital transformation hire, led the 0-to-1 build of e-commerce operations and digital strategy across 4 brands and 20+ markets. Later shifted to value-driven marketing for the premium line, lifting revenue 30% without relying on discounts.受前 HTC CTO 延攬擔任集團首位數位轉型成員，從 0 到 1 規劃四大國際品牌 DTC 建置。主導 20+ 個市場之品牌電商營運與數位策略佈局，上線後營收翻倍成長。推動價值驅動行銷，在不打折的前提下提高營收 30%。

100% YoY growth20+ markets0 to 130% revenue growth
2019 - 2021 Global Marketing Manager全球行銷經理 @HTC VIVE

Repositioned VR marketing from specs to scenarios, lifting launch-day conversion 12%.把 VR 行銷從規格導向轉為場景導向，上線轉換率提升 12%。

Invited back by leadership to build and lead a 4-person cross-functional team reporting to the Global Marketing VP. Directed digital GTM strategy and 360-degree integrated marketing for the VR ecosystem across 20+ global markets and both B2C and B2B, driving scaled rollout and cross-market collaboration.受高層邀請回任，提案並組建 4 人跨職能團隊，向 Global Marketing VP 匯報，主導 VR 生態系全球 20+ 市場之數位 GTM 策略與 360 度整合行銷，橫跨 B2C 與 B2B，驅動跨國市場在複雜生態系下的規模化推行與協同運作。

+60% site traffic+12% conversion
2016 - 2018 Global Marketing Program Manager全球行銷專案經理 @HTC VIVE

Launched VIVE's first global digital platform, on schedule through million-session traffic peaks.帶領 VIVE 從零打造全球數位平台，於百萬流量高峰準時上線。

Early founding member of the new VIVE brand. Led the 0-to-1 build of the global website and B2B/B2C digital platforms across 20+ markets.身為新品牌 VIVE 早期創始成員，主導全球官網與 B2B/B2C 數位平台 0 到 1 建置，並拓展到全球 20+ 市場。負責 CES/MWC 全球大型發表數位專案，在百萬流量高峰 100% 準時上線。

0→1 platform build100% on-time launch
2013 - 2016 Global Digital Marketing Assistant Manager全球數位行銷副理 @ HTC (Smartphones)@ HTC（智慧型手機）

Owned EMEA website content localization strategy, growing traffic 340% during flagship launch.負責 EMEA 市場網站內容在地化策略，旗艦機上市期間流量成長 340%。

Led web content marketing across 10+ EMEA markets. Drove 340% traffic growth during flagship launch (reaching 1.7M visits) and converted 180K subscribers at a 10% conversion rate. Directed funnel optimization and carrier channel integration with regional sales teams, connecting the full omnichannel conversion path.負責 10+ 個 EMEA 市場之網頁內容行銷。於旗艦上市期間驅動網站流量成長 340%（達 1.7M visits），並以 10% 轉換率獲取 18 萬名訂閱用戶。協同區域銷售團隊進行數據漏斗優化與電信商通路串接，全面整合全通路轉換。

+340% traffic180K subscribers

Awards & Recognition獲獎與認可

Moments that earned trust.那些被交付信任的時刻。

★

HTC Star Employee (2021).HTC Star Employee (2021).

◆

Top 10% Performer, recognized annually at Joie International.Top 10% 績效表現，於 Joie International 連年獲此肯定。

+

Recruited by a former HTC CTO as the group's first digital transformation hire, and built Joie's DTC foundation from 0 to 1.受 HTC 前 CTO 延攬，成為集團第一位數位轉型專責人才，從零打造集團的 DTC 基礎架構與數位行銷職能。

▸

Directed global CES and MWC product launches for HTC, reporting directly to the Global Marketing VP.主導 HTC 於 CES、MWC 的全球新品發表，直接向 Global Marketing VP 匯報。

“

Annie demonstrates strong professional expertise and excellent teamwork, actively sharing knowledge, communicating effectively, and collaborating with colleagues to achieve shared goals.Annie 具備扎實的專業知識與優秀的團隊合作精神，樂於分享經驗、積極溝通，並與團隊共同達成目標。

Michele Chen · Former Global Marketing Director, HTCHTC 前全球行銷總監

AI Portfolio · Part 02AI 作品集 · Part 02

Off the clock, AIGC opens infinite creative possibility.工作之外，AIGC 提供了無限創造的可能。

Exploration using multimodal AIGC and content technology. Same curiosity, a different canvas.運用多模態 AIGC 與內容技術進行的個人創作實驗。同樣的好奇心，不同的畫布。

Generated using tools including Midjourney, Dreamina, Kling, Suno, and Higgsfield. Tested multimodal content including consistent AI character imagery, storyboards, short video, and original music, evaluating generative AI's feasibility for reducing digital asset cost and improving production efficiency.由 Midjourney、Dreamina、Kling、Suno、Higgsfield 等工具生成。實測 AI 模特一致性、分鏡腳本、短影片與音樂創作等多模態內容，評估生成式 AI 在降低數位資產成本與提升產出效率之可行性。

Education學歷

University of Washington華盛頓大學

Seattle, USA美國西雅圖 · Bachelor's Degree, 2013學士學位，2013 年

Tools, Platforms & Languages工具、平台與語言

Analytics & Optimization數據分析與網站優化

GA4Power BIGoogle Data StudioHotjar/Crazy EggAdobe Omniture/AnalyticsSearch ConsoleGoogle TrendsSemrushahrefsSimilarweb

Commerce & Price Governance電商與價格治理

MagentoPriceSpiderStripeSAP

Martech, CRM & Collaboration行銷科技、CRM 與協作

ZendeskOptiMonkAsanaJiraTrelloNotionConfluenceSharePointSlackZapierMicrosoft 365

Design & AI設計與 AI

FigmaCanvaHTML/CSSChatGPTClaudeGeminiCodexCopilot即夢HiggsfieldMidjourney豆包Kling
English英文: Fluent流利 Mandarin中文: Fluent流利 Cantonese廣東話: Conversational日常對話

Technology reshapes workflows. Curiosity opens possibilities. I embrace frontier innovation, constantly evolving my strategy and thinking to shape what comes next. 科技重塑流程，好奇心開啟可能。我熱衷擁抱前沿創新，透過策略與思維的持續進化，在變革的時代中開創下一個未來。

Annie Yang

Annie Yang